AI for supply chains, demand sensing, and trade intelligence.

FMCG companies generate enormous volumes of data — from point-of-sale transactions and distributor reports to trade promotion spend and supply chain logistics. The challenge is not data collection; it is turning that data into decisions fast enough to matter in a business where product shelf life is measured in days.

Our demand sensing models predict short-term demand shifts using real-time signals — weather, local events, social trends, and competitor activity — layered on top of historical baselines. Supply chain intelligence platforms identify bottlenecks, optimize route-to-market, and reduce wastage across complex distribution networks.

Trade promotion analytics quantify the actual ROI of every promotion dollar spent — not estimated impact from planning models, but measured lift from transactional data. We build the analytics infrastructure that makes this level of visibility operationally practical at FMCG scale.